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Think BEYOND Pink: A Message from Maine Breast Cancer Coalition President

by Bethany Zell
November 2015

Every year, as Breast Cancer Awareness Month begins and the wave of pink floods my inbox, mailbox, TV screen, Facebook wall and store shelves, I cringe. This year, I have lost six friends to breast cancer. In the past three weeks, I have received more than a dozen resource requests from women newly diagnosed with breast cancer in the rural county I serve in northern Maine. What is going on? How can this be happening? Haven’t all of these pink ribbons fixed this problem yet? On the contrary, breast cancer incidence is increasing and, despite small adjustments to treatment regimens, years of campaigns to raise awareness, ever-expanding screening programs, increased fundraising efforts and research, incidence and mortality have not changed significantly ...

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Maine Breast Cancer Coalition
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